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A disengaged subscriber might just need some more targeted marketing to refresh their interest in your emails.
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The former could mean you’ll need to remove them, while the latter might mean you still have a chance to win them over.
#CLEAN EMAIL LIST FULL#
On the other hand, a list full of people who don’t engage, have changed their email address, or worse, never opted in will result in spam filters and bounces - both of which can hurt your deliverability. The cleaner your list is, the greater the number of subscribers who want to open it. If this happens too often, your deliverability rate can suffer. If your emails are constantly marked as spam, your ESP might flag your account for sending unwanted solicitations. Spam complaints are bad for your reputation with ESPs. It could be a good idea to review engagement and remove any subscribers who no longer seem interested before they hit the unsubscribe button. The more people on your email list, the higher the likelihood that some have lost interest in your email.